With 11,417,087 views on Youtube, Air New Zealand brought the concept of air safety videos into the 21st Century with their online sensation, “An Unexpected Briefing.” The success of the online safety is in stark contrast to the normal boring on board presentations that send most passengers into a daze. Since its launch, many companies have tried to replicate this formula for success, but none that I’ve heard of has succeeded. So I’m happy to be one of the people to give you a sneak preview of what to expect.

Air New Zealand decided to team up with Sports Illustrated – who are celebrating their 50th anniversary on February 12th – for their new air safety video. I’m afraid you’re just going to have to wait a few days to watch the new video. I’m almost certain it’s going to be another online success and will be following up on this post as soon as the new video goes live.

Air New Zealand Safety Video

The new video will be called ‘Safety in Paradise.’ Shot in the beautiful Cook Islands and Los Angeles, it mixes hedonistic Hollywood with golden beaches, azur waters alongside a dash of Sports Illustrated swimwear models and a pinch of sun tanned beach boys. I’m almost certain there’s going to be a good bit of tongue in cheek comedy thrown in there as well!

New Zealand

While the aim of the video is primarily to engage its passengers on the serious issue of air safety, it is also going to highlight one of New Zealand’s most isolated outposts, the delectable Cook Islands. After a quick peak at these beautiful sun kissed beaches you will probably be dying for a holiday.

This post was sponsored by New Zealand Airlines and Sports Illustrated, but all opinions are my own.